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===Select References===
Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion
Aunger R (2002) The Electric Meme: A New Theory of How We Think. New York, NY : The Free Press.
Diamond, J. (1997) Guns, Germs, and Steel: The Fates of Human Societies. W.W. Norton & Company.
Inglehart, Ronald and Christian Welzel, Modernization, Cultural Change and Democracy. New York, Cambridge University Press, 2005.
Kalberg, Stephen. 1994. Max Weber's Comparative-Historical Sociology. Chicago, IL: University of Chicago.
Mace, R., Holden C., Shennan, S. (2005) The evolution of cultural diversity: a phylogenetic approach. Walnut Creek, CA: Left Coast Press.
O’Brien, M.J. and Shennan, S.J., (eds.) 2009. [http://en.scientificcommons.org/47765185 Issues in Anthropological Studies of Innovation]. In Innovation in Cultural Systems: Contributions from Evolutionary Anthropology. MIT Press.
Sperber, Dan. 1996 Explaining culture : a naturalistic approach. Oxford: Blackwell.
Tuzin, Donald. (2001) Social Complexity in the Making: A case study among the Arapesh of New Guinea. Routledge.
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